The better the file, the sharper the finished logo. Don't worry if you haven't got the perfect file; send what you have and we'll tell you if it'll work.

Best file types

  • Ideal: vector files, AI, EPS, SVG or a PDF saved from a design program. Your designer or printer will usually have one.
  • Good: a high-resolution PNG with a transparent background, at least 1000 pixels wide.
  • Usually OK for embroidery: a clear JPG, because we redraw the logo for stitching anyway.
  • Avoid if you can: screenshots, images saved from social media, and logos pasted into Word documents. These are often too small or blurry.

Tell us

  • Where it goes: left chest, right chest, back, sleeve or cap front.
  • Size: a left-chest logo is usually about 8 to 10cm wide. A back print can be up to about 30cm wide.
  • Colours: Pantone references if you have them. Otherwise we'll match your file as closely as we can.
  • Anything extra: names, job titles or a website under the logo.

How to send it

  • Team packs: upload your logo on the pack page when you order.
  • Quotes: reply to our quote email with the file attached.
  • Any time: email sales@steelis.co.uk with your name and order number, or bring it into the shop on a USB stick.

What happens next

  1. For embroidery, we digitise your logo (turn it into a stitch file). New logos have a one-off £21 setup fee, and we keep the file for repeat orders.
  2. We email you a proof showing the size, position and colours, plus the stitch count for embroidery.
  3. Front logos of up to 10,000 stitches are included on team packs. If your design is bigger, we'll show the extra cost on the proof.
  4. Once you approve the proof, we make your order. Team packs are usually ready 10 to 14 working days after approval.

By sending us a logo you confirm you own it or have permission to use it.

Not sure whether to embroider or print? Read embroidery or print: which is right for you?

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